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Lamade, became the publisher and editor, with grandson Howard Lamade Jr. Lamade retired in 1936, and died October 10, 1938. By the time of its 50th anniversary in 1932, 400,000 people bought the newspaper each week, increasing to 500,000 by 1934. Grit was a familiar newspaper in small towns across the U.S. While introducing such innovations as national newsboy delivery and direct mail, Lamade expanded his content to combine news, human interest articles, comic strips (sometimes filling ten pages), puzzles and serials in fiction supplements ("Grit Story Section"). Put happy thoughts, cheer, and contentment into their hearts. Give our readers courage and strength for their daily tasks. Wherever possible, suggest peace and good will toward men. Do nothing that will encourage fear, worry, or temptation. Avoid showing the wrong side of things, or making people feel discontented. Avoid printing those things which distort the minds of readers or make them feel at odds with the world. Grit displayed news and features aimed at rural America, and climbed to a weekly circulation of 100,000 by 1900, following an editorial policy outlined by Lamade during a banquet for Grit's employees:Īlways keep Grit from being pessimistic. Remington typewriters arrive at Grit in 1892. Kahles, later famed as the creator of the long-run comic strip Hairbreadth Harry. In 1894, one member of the art department was the 16-year-old C. With rapid expansion, a wagon of Remington typewriters was delivered to the Grit offices in 1892. He operated from a third-floor single room, moving to a storefront location in 1886, establishing a weekly circulation of 20,000 by 1887. During his first year, he increased Grit's circulation to 4,000.
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Teaming with two partners, he bought the Times equipment plus the Grit name and goodwill. With two children and no job, 25-year-old Lamade became a publisher. He left the Daily Sun in 1884 to launch the weekly Times as a daily, but finances and the health of the owner led the Times to cease publication. In 1882, Lamade became the ad compositor and assistant composing room foreman for the Daily Sun and Banner, and that same year, Grit began as the paper's Saturday edition, typeset by Lamade. In the summer of 1880, he did Camp News for the Pennsylvania National Guard, and he married the following year.
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Īt 18, Lamade began printing theater programs and a four-page ad brochure, the Merchants' Free Press. At age ten, Dietrick began working as an errand boy, earning a weekly salary of $3 in the office of a local German-language weekly, Beobachter (literally Observer), when he was 13 years old. To support the family, Dietrick, his sister, and his older brothers quit school. The family moved to Williamsport in 1867, where Johannes died of typhoid fever on January 1, 1869.
Lamade was born February 6, 1859, in Gölshausen, Baden-Württemberg, Southern Germany, one of nine children of Johannes Dietrick and Caroline Stuepfle Lamade. In 1885, the name was purchased for $1,000 by 25-year-old German immigrant Dietrick Lamade (pronounced Lam'-a-dee), who established a circulation of 4,000 during the first year. The publication was founded in 1882 as the Saturday edition of the Williamsport, Pennsylvania, Daily Sun and Banner.
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